TGC Blog

 
Launch: Creating a Brand

Launch: Creating a Brand

Published: 11/10/2016

Creating a brand for your company or a product is one of the most important things you’ll do to contribute to its success. Your brand identifies who you are and communicates “your promise“ to the customer. It also can differentiate you from the competition. Read More

Video: Give That Brand Some Personality!

Video: Give That Brand Some Personality!

Published: 10/14/2016

A lot can be at stake when it comes to your brand's personality. Making sure your brand has the right voice to go with that personality can be the difference between success and failure in the marketplace. Read More

Print: In a digital world is print still relevant?

Print: In a digital world is print still relevant?

Published: 09/08/2016

With the digital age upon us, and everyone communicating one way or another via the internet, it's not surprising that more and more marketing strategies are digitally driven. Read More

Interactive: When You Need to Focus, a Microsite Might be the Ticket!

Interactive: When You Need to Focus, a Microsite Might be the Ticket!

Published: 08/03/2016

How do you engage your audience with new content in a unique and captivating way? Put a microsite to work for you on your next product launch, brand promotion or special event! Read More

Video: On the Fence About a Video? It Might Not be as Bad as You Think.

Video: On the Fence About a Video? It Might Not be as Bad as You Think.

Published: 07/06/2016

It is now an undisputed fact that video is becoming the prominent means to engage with customers. Numerous studies have predicted that by 2017, nearly seventy five percent of all internet traffic will be video and since more and more marketing strategies (and budgets) are focusing on digital marketing initiatives… you can see where this is going. Read More

Environmental Marketing: Transform Ordinary into Extraordinary

Environmental Marketing: Transform Ordinary into Extraordinary

Published: 06/08/2016

When Federal-Mogul Motorparts (FMM), a leading global supplier of automotive aftermarket products, set out to expand their Garage Gurus Technical Support Center network by opening 11 new regional facilities, they wanted to stand out — be less ordinary. Read More