Legrand/Cablofil is an electrical products company based in France that commands over 60% of the worldwide wire cable tray market. The Graphics Company was given the task of re-energizing the company's marketing communications and repositioning Cablofil as a premium brand for the American electrical market. Now, 5 years later, Cablofil is the leading manufacturer of wire cable management products, with a 30% US market share that is still growing.

Services Provided:

• Strategic planning for new product introductions
• Ad creative and media purchase
• Creation and management for a global web site
• Catalog and collateral creation
• Internet based communication to sales team